About

Valuation logic that shows its working

Most owners cannot justify spending thousands on a formal valuation to answer a simple question. Utopia Value closes that gap.

Why we built it

Online valuation calculators typically multiply revenue by a single number and call it an answer. Formal valuations are rigorous but slow and expensive, and are usually commissioned only once a decision has already been made. Between those two extremes sits every owner who wants a serious, defensible indication before they commit to anything.

Utopia Value applies the same three approaches a professional valuer uses — income, market and asset — across twelve methods, normalises your earnings, adjusts for the risk factors buyers actually price, and shows every intermediate figure in the report rather than hiding it behind a headline number.

Built for anywhere

The tool works in any country and supports 50+ reporting currencies. Industry benchmark multiples are used as anchors and adjusted for the characteristics of your business, so the logic holds whether you trade in Melbourne, Manchester, Mumbai or Minneapolis.

Our principles

  • Show the method, not just the number — every result is traceable to an input.
  • Present a range. Single-point valuations imply a precision that does not exist.
  • Never inflate. A number you cannot defend in negotiation is worse than none.
  • No account, no subscription, no data resold to brokers.

Who uses it

Owners planning an exit or a succession, buyers testing an asking price, accountants and brokers producing a first-pass indication for a client, and partners working through a share transfer or separation. It is an indicative tool, not a formal valuation report for court or tax purposes — where that is required, take the output to a registered valuer as a starting point.

See what your business is worth

Free to calculate. The full report is $14.99.

Start my valuation