Exit & transaction
Normalised EBITDA and add-back calculator
Buyers do not value reported profit. They value the sustainable earnings a new owner would inherit, which means adding back owner-specific and one-off items — and defending every one of them.
Inputs
Result
Normalised EBITDA
USD 532,000
- Reported EBITDA
- USD 400,000
- Total add-backs
- USD 132,000
- Seller's discretionary earnings (SDE)
- USD 652,000
- Indicative enterprise value
- USD 2,128,000
- Value created by add-backs
- USD 528,000
- Every add-back needs documentary evidence — unsupported items are removed in due diligence.
How to use this calculator
- 1Enter net profit, then interest, tax, depreciation and amortisation to build EBITDA.
- 2Add owner remuneration above market, above-market rent and one-off costs.
- 3Apply your expected multiple to see the value impact.
Which add-backs survive due diligence
Legitimate: above-market owner salary, related-party rent above market, genuinely one-off legal or restructuring costs, personal vehicles and travel run through the business, discontinued product losses.
Rejected: recurring costs described as one-off, marketing that would need replacing, deferred maintenance, and any add-back without documentary evidence. A buyer's accountant removes anything unsupported, and each removed dollar costs you the multiple.
The multiplier effect
At a 4x multiple, every 10,000 of accepted add-back adds 40,000 to enterprise value. That is why preparing add-back evidence twelve months before a sale returns more than almost any operational change.
Replace the owner's salary with a market rate for the role rather than adding back the whole amount — buyers need to employ someone to do the work.
Call this tool from the API
Every calculator on this site is also an endpoint. Get a free key from the developer page and call it from your product, spreadsheet or AI agent.
curl -X POST https://utopiavalue.co/api/v1/tools/ebitda-normalisation-calculator \
-H "Authorization: Bearer $UTOPIA_API_KEY" \
-H "Content-Type: application/json" \
-d '{"netProfit":240000,"interest":35000,"tax":70000,"depreciation":45000,"amortisation":10000,"ownerRemuneration":180000,"marketRateManager":120000,"aboveMarketRent":24000,"oneOffCosts":30000,"personalExpenses":18000,"expectedMultiple":4,"currency":"USD"}'Frequently asked questions
What is the difference between EBITDA and SDE?
SDE (seller's discretionary earnings) adds back one full-time owner's total remuneration and is used for smaller owner-operated businesses. EBITDA assumes a market-rate manager and is used above roughly 1m of earnings.
How far back should add-backs go?
Usually the trailing twelve months, cross-checked against the prior two years. A one-off that appears in all three years is not one-off.
Do buyers accept COVID or one-off event adjustments?
Sometimes, with clear evidence of both the cost and the recovery. Present them separately so the rest of your normalisation is not tainted by a contested item.